Predictable revenue.
A business that doesn't run through you.
I partner with founders and CEOs of $3M–$10M companies as a strategic advisor or fractional CRO, installing the sales process, team, and operating rhythm that drive growth without the cost of a full-time executive.
You've built something real. Now it needs to scale without you.
Inconsistent revenue. A team that waits on you. Decisions stacking up on your desk. That's rarely a market problem. It's a structure problem.
That's the part I fix.
Two ways to engage. One goal: growth you can count on.
I sharpen how you lead.
An experienced operator at your side, for founders who'll keep the wheel but want a better map.
- Set the few priorities that actually move the business
- Move decisions off your desk with clear ownership
- Install a weekly, monthly, and quarterly operating rhythm
- Be the outside voice that tells you the truth
I own your revenue.
A senior revenue executive in the seat, leading the team and accountable for the number.
- Build and run a pipeline you can see and trust
- Hire, coach, and lead the sales team
- Install a sales process and a forecast that holds
- Get sales and marketing working the same numbers
What you get back.
A forecast you trust
Know what's coming next quarter, and why.
A team that sells without you
Clear roles, clear process, clear accountability.
Your calendar back
Decisions made at the right level, not all at yours.
Executive talent, right-sized
Senior leadership without a full-time executive salary.
I stay until it's working.
No time blocks, no clock-watching, no walking away when it gets hard.
Forty years in the seat you're in now.
Bob Welsh
Principal & Managing Director, Welsh Advisory Group · Palm City, FL
For more than 40 years I've helped startups and small businesses drive new sales, growth, and market share. Twenty-five of those years were in the custom golf equipment space, where I was an early adopter of camera-based launch monitors, well ahead of the market, and built a network of more than 200 high-end clubfitters.
I've been the founder buried under my own company. After four decades of results, I hit a wall: burned out physically, mentally, and emotionally. When I stepped back, I saw that the problem wasn't the work or the customers. It was the cultures I'd worked in, run by people who controlled rather than trusted.
That realization is the foundation of Welsh Advisory Group. I now work with founders and CEOs of $3M–$10M companies, as a strategic advisor or fractional CRO, to build businesses that grow without everything running through the owner.
How I work, and why.
If this matches how you want to run your company, let's talk. If it doesn't, I'm probably not the right fit.
I stay until it's working.
Advisor or fractional CRO, the commitment doesn't change: I stay until your business is unstuck and growing again.
I don't sell time in blocks. No clock-watching. No walking away when it gets hard.
Culture decides who grows.
Business culture is the core driver of a company's success or failure. It's the difference between a fully engaged team and employees trading time for a paycheck.
Real leaders build cultures of engagement grounded in three things, where people have purpose and room to perform.
Clarity
Everyone knows the goal, the priorities, and what winning looks like. Clarity drives every action.
Trust
Hire well, then get out of the way. Trust fuels collaboration.
Autonomy
People own outcomes, not tasks. Autonomy scales performance.
Two ways to engage. Built for $3M–$10M companies.
Too large for the founder to run everything, too small to justify a $300K+ full-time executive. That gap is where I work.
See the business clearly. Then fix what's holding it back.
Discovery. In-depth conversations with ownership and a targeted survey establish how you see the business: goals, mission, leadership approach, and the assumptions underneath.
Alignment. I gather the same insight from your team. The gaps between the two views show where mission, messaging, and objectives need to line up.
Execution. We turn that into clear priorities, decision rights, and accountability, so the team executes, measures progress, and keeps momentum without you in every decision.
Senior revenue leadership, without the full-time hire.
I step into the revenue seat: owning the pipeline, leading the sales team, and installing the process and forecast that make growth predictable.
You get immediate access to executive-level leadership that stabilizes operations and clarifies the roadmap, and a clear path to scalable growth or a successful exit.
What I deliver →Specific outcomes, built for your stage.
Revenue Clarity
Where growth comes from, and what's quietly undermining it.
Sales Structure
A pipeline, process, and accountability framework built for your stage, not a Fortune 500 template.
Leadership Development
The issues no one is raising that are costing you deals and good people.
Strategic Focus
Cut the noise and pick the two or three initiatives that matter this quarter.
Founder Transition
The shift from doing everything to leading the business, where many founders stall.
Team Engagement
Clarity, Trust, and Autonomy built into daily operations, so ownership doesn't rest on you alone.
Accountability
What to expect, when to expect it, and how to hold me accountable.
Frequently asked questions.
How are you different from other consultants?
I don't do pep talks. I build systems that fix what's broken, each one modular, measurable, and designed to scale.
No fluff, no guesswork, and no artificial time limits. One fee to get your business back on track.
How do you learn the specifics of my business?
It starts with a deep-dive conversation with you to surface root issues. Then I assess culture through targeted surveys of leadership and staff, and meet with each department to review workflows and find operational gaps.
How do you avoid generic advice?
Every engagement starts with discovery. No templates. I work backward from your goals to build systems that fit your business and your vision, with measurable plans attached.
Will I still own the process?
Yes. I diagnose; I don't dictate. I don't replace you. We build decision-making frameworks together, and you own them.
How do you get employees to buy into change?
Your team is part of the process from the start. When people see themselves in the change, it sticks, and momentum lasts.
Can you walk me through your process?
First, we find out whether we're a fit, and whether you're ready to take ownership of where the business stands today.
Then discovery: a meeting with you, followed by a survey of you and each employee. We review the results together, focusing on where views of the business conflict. From there we define the issues and build the plan.
From founders and colleagues.
“Bob helped us set realistic goals, define and execute our mission, and never lose sight of the big picture. More than all that, he is someone we consider a trusted advisor.”
“Bob offers an honest opinion without being critical or judgmental. He leads from the front to implement strategy, drawing on high-level selling skills and professionalism.”
“[Bob's] patience, his ability to ask the right questions, and his strategic advice brought clarity to what had been uncertain for a long time. I was able to understand our ideal client, build a more focused offer, and establish a solid foundation for our investment pitch.”
“Bob led a peer group I was in for over a year. He brought value to each discussion, whether it was a new deal he had closed, a change in the industry he discovered, talking points that his clients felt were valuable or even a sounding board for fresh ideas our peers had.”
“I have known Bob Welsh for over 30 years. He is well known and respected in the golf equipment industry here in the US. I have always appreciated his expertise, trustworthiness, dedication, and high work-ethic!”
Let's begin with an honest conversation.
A no-obligation, no-judgment call. Your numbers, your bottlenecks, and a straight answer on whether I can help.
Schedule a call
Pick a time that works for you. You'll get a calendar invite right away.